Value-Driven Design Workbook

Value-Driven Design Workbook

Developing solutions that provide great value to customers and users is the main ingredient of market success. In this workbook you will learn how to keep focus on value generation throughout your entire development process for Product-Service Systems.

The workbook targets designers, product developers, systems engineers, managers and business executives who wants to learn how to work in a systematic way to map customer needs and values for new products and services, and how to choose the design concept that maximize customer satisfaction and long-term profitability.

From model to value assessment.

IN THIS WORKBOOK

  • Introduction to Value-Driven Design
    • What is the goal of VDD?
    • Why to use Value-Driven Design?
  • Introduction to MD3S
  • The Value-Driven Design process
    • Step 0: Preparation
    • Step 1: Defining the Value Creation Strategy
    • Step 2: Screening ideas from a value perspective
    • Step 3: Assessing the value of design configurations
    • Step 4: Simulating future scenarios
    • Step 5: Calculating the monetary value
    • Step 6: Addressing uncertainty in the process
  • Research approach
  • What now?
  • References
  • Acknowledgements
Customer vs provider value graph.

Acknowledgements and more info

The research leading to these results has received financial support from the Swedish Knowledge and Competence Development Foundation (Stiftelsen för kunskaps- och kompetensutveckling) through the Model Driven Development and Decision Support research profile at Blekinge Institute of Technology.

A special thanks go to our company partners in the project: Dynapac Compaction Equipment, Volvo Construction Equipment, GKN Aerospace Sweden and Tetra Pak Packaging Solutions. A special thanks go also to all our Swedish and international academic partners contributing to the development of the different methods and tools featured in this workbook and in particular to: Hakki Murat Eres, Ola Isaksson, Anne Monceaux, Mario Kossmann, Massimo Panarotto, Alice Rondini, Beatrice Scandella, Giuditta Pezzotta, Fabiana Pirola and Roberto Sala.

If you are interested in knowing more about how to apply Value-Driven Design in your organization and how we are developing the format further, please contact anyone of the authors or partners to get access to the workbook:

Download workbook

Categories: Feature, Method, Research