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Simulation-driven design for assessing strategic decisions in the conceptual design of circular PSS business models

ABSTRACT Due to ever increasing challenges faced by our global society, circular design and the idea of product-service systems (PSS) is gaining traction within businesses. However, ‘predicting’ the value of a future PSS solution in the early design phases is difficult, since it requires the ability to balance long term potential with short term decisions. […]

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