Yan Zhang – Product Development Research Lab

Leveraging digital twins for value-driven design in smart product-service systems: the super-system digital twin framework and SEV case study

4th July 2025
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Abstract Recent academic contributions explore the integration of Digital Twins (DTs) within smart Product-Service System (sPSS). This integration aims to innovate business propositions, hardware and services. However, gaps persist in […]

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Integrating Digital Twins and Extended Reality for Smart PSS Design: A Case Study on Smart Electric Tour Bus Development

4th May 2025
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Abstract The increasing digitalization of manufacturing is transforming product development towards intelligent, service-oriented systems. This studyexplores the application of Digital Twins (DT) technology in smart Product Service System (sPSS) design, […]

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CIRP Design 2025

3rd April 2025
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Dr. Yan Zhang from PDRL BTH Presents Research on Digital Twins and Extended Reality at CIRP DESIGN 2025 Patras, Greece – April 4, 2025 – Dr. Yan Zhang from the […]

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Congratulations Zhang Yan, Doctor of Philosophy!

19th December 2024
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Zhang Yan successfully defended his PhD thesis “Future Innovation Framework for Smart Product Service System Design: Exploring an Innovative Design Approach for Global Manufacturing Companies” in front of a crowd […]

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Yan Zhang PhD defense

16th December 2024
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Welcome to attend Zhang Yan’s public defence of a doctoral thesis at the Department of Mechanical Engineering, Blekinge Institute of Technology Time: 18 December 2024, at 09:00 Place: J1630, Campus Karlskrona […]

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Future Innovation Framework (FIF) for Value Co-creation of Smart Product-Service System Design in a Global Automotive Manufacturing Company

20th November 2024
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Abstract The Product-Service Systems (PSS) methodology faces new challenges as digital servitisation drives product-oriented companies to integrate digital services into their offerings. A value co-creation strategy and global collaborative innovation […]

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Utilizing Natural Language Processing for Enhancing Collaborative Value-Driven Design of Smart Product Service System: Smart E-Vehicle Application

16th September 2024
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Abstract Manufacturing companies are increasingly transitioning from a product-centric to a smart Product Service System (smart PSS) approach to enhance customer satisfaction, service offerings, and product competitiveness through a combination […]

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Exploration of the Digital Twin for Prototyping the Product-Service System Design in a Bus Manufacturing Company

3rd July 2024
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Abstract When bus manufacturing companies move forward in their servitization journey for providing service solutions for tourism industry, there is an increasing need to exploit the prototype way to support […]

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PSS Value Transformation: From Mass-Manufactured Vehicles to Provision of Mass-Customized Services – A Case Study of Designing and Prototyping Customized Digital Services for SAIC Motor in China

20th November 2023
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Abstract This work focuses on exploring how to transform the PSS strategy through conceptual design and prototyping to a way in which different stakeholders in the case car company – […]

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BTH PDRL at the DESIGN’22 online conference

31st May 2022
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PDRL attended Design 2022 with hosting one workshop, two conference chairs, and five research papers over the 4-day conference, and also getting a Reviewers Favourite award

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