ABSTRACT In recent years, the economic circumstances spur many companies inchanging their traditional product-oriented value proposition toward a more customisedand sustainable offer referredas Product-Service Systems(PSS). The main advantages of the new solutions are related to their customisationwhich cangrant an improved customer experience. However, while pursuing greater differentiation from competitors and ‘locking-in’ customers and ‘locking-out’ competitors, […]
Read MoreA simplified approach towards customer and provider value in PSS for small and medium-sized enterprises
- 4th July 2018
- 1 Comment
ABSTRACT While the provision of PSS is becoming more and more common, the transition toward a servitized business model is still critical. This is particularly true for small and medium-sized enterprises (SMEs) due to their limited internal resources and ability to define a servitization strategy. A crucial aspect during this transition is the identification of […]
Read More