Case study – Product Development Research Lab

PSS Value Transformation: From Mass-Manufactured Vehicles to Provision of Mass-Customized Services – A Case Study of Designing and Prototyping Customized Digital Services for SAIC Motor in China

20th November 2023
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Abstract This work focuses on exploring how to transform the PSS strategy through conceptual design and prototyping to a way in which different stakeholders in the case car company – […]

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A Value-Driven Design approach for the virtual verification and validation of autonomous vehicle solutions

4th July 2023
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Abstract Autonomous vehicle solutions (AVS) are regarded as a major enabling technology to support the realization of ‘total site solutions’ in the construction equipment industry. Their full-scale deployment is hindered […]

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Physical Prototypes to Foster Value Co-creation in Product-Service Systems Conceptual Design: A Case Study in Construction Equipment

20th November 2021
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Abstract The paper presents the experience collected in a case study in the construction equipment concerning the use of physical prototypes for the development of product-service systems (PSS) enabled by […]

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