Digital servitization business typologies in the manufacturing sector

Digital servitization business typologies in the manufacturing sector

Abstract

Manufacturing companies undergo a transformative journey in digital servitization, neces-
sitating strategic, tactical, and operational shifts. The existing literature outlines the best prac-
tices on this process and examines challenges and opportunities through qualitative empirical
evidence. We enrich the investigation through a quantitative explanatory research approach,
employing a survey targeting manufacturing companies from multiple countries. Analyzing
the responses using cluster analysis, we found three business typologies with specific be-
haviors related to digital servitization: digital experimentalists, strategic pioneers, and digital
servitization novices. This research contributes valuable insights into the varied behaviors
adopted by manufacturing firms in navigating the digital servitization landscape.

Keywords

Digitalization, Servitization, Product-Service Systems (PSS), Digital servitization business typologies, Manufacturing

Reference

Arioli, V., Pezzotta, G., Romero, D., Adrodegari, F., Sata, R., Rapaccini, M., Bertoni, M., … Gaiardelli, P. (2025). Digital servitization business typologies in the manufacturing sector. International Journal of Industrial Engineering and Management, 16(1), 1–23. https://doi.org/10.24867/IJIEM-378

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