Abstract Manufacturing companies undergo a transformative journey in digital servitization, neces-sitating strategic, tactical, and operational shifts. The existing literature outlines the best prac-tices on this process and examines challenges and […]
Read MorePSS Value Transformation: From Mass-Manufactured Vehicles to Provision of Mass-Customized Services – A Case Study of Designing and Prototyping Customized Digital Services for SAIC Motor in China
- 20th November 2023
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Abstract This work focuses on exploring how to transform the PSS strategy through conceptual design and prototyping to a way in which different stakeholders in the case car company – […]
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