Role and Challenges of Data-Driven Design in the Product Innovation Process

ABSTRACT The paper discusses the role and the challenges of integrating Data-Driven Design (DDD) models in the product innovation process. Firstly, based on academic literature on the Product Innovation Value Streamsand on Model-Based Decision Supports, the paper highlights how and when the use of DDD models can support a more effective product innovation process. Secondly, it […]

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