Leading Innovation – Creating the Attentive Company
- Post by: Tobias Larsson
- 5th May 2015
- No Comment
Does your company struggle to understand what your customers really need? Are you failing to pick up on changing consumer trends quickly and decisively enough? Do you lack a strategy for how to bring emerging technologies into your portfolio? Then this business solution is for you.
Attentive companies excel in identifying the pains and gains that matters most to customers, and they understand how to align their offers with the measures of success that customers use. Are they looking for better performance, lower cost, or perhaps a more positive emotional experience? What is currently preventing them from fully appreciating what you offer, and what can you do to exceed their expectations?
Using examples from companies like GE, Coca-Cola, LEGO and GoPro, we will engage participants in a practical workshop-style course focused on how to create an attentive company with an organizational ability to turn needs and insights into business value. Participants will better understand how to identify emerging needs, trends and technologies, and how to transform these insights into innovative products, services or processes. You will gain hands-on experience from a user-centered toolkit that can help you bring attentiveness into the everyday innovation practices of your company.
“Deep user insight is crucial for an improved innovation capability and it is also important to identify trends that impact people’s behaviors and needs in the short- and long-term perspectives. Only with such insight will it be possible to develop products and services that users will love.”
Contents
- User-centered innovation: what is it and why is it important
- Example cases: what can we learn from attentive companies?
- Toolkit: hands-on tools and templates for identifying and acting on emerging trends, user needs, and technologies.