{"id":3844,"date":"2016-12-02T17:40:56","date_gmt":"2016-12-02T16:40:56","guid":{"rendered":"http:\/\/www.productdevelopment.se\/?p=3844"},"modified":"2021-12-07T15:59:18","modified_gmt":"2021-12-07T14:59:18","slug":"let-the-machines-talk-towards-data-driven-product-development","status":"publish","type":"post","link":"https:\/\/www.productdevelopment.se\/let-the-machines-talk-towards-data-driven-product-development\/","title":{"rendered":"Let the machines talk! Towards data-driven product development"},"content":{"rendered":"
Leonardo da Vinci is remembered in history as a \u201cuniversal genius\u201d, he was an artist, a scientist, a mathematician and an engineer. He generated a huge amount of ideas and sketches of revolutionary concepts in his days. Although, almost none of these became reality.<\/p>\n
Why was it like that? What is the reason that brilliant ideas don\u2019t become innovations \u2013 in hands of the users?<\/em><\/p>\n Research teaches us that the path from idea generation to successful product implementation is long and sprinkled with challenges. Innovative ideas are by nature affected by opinions, assumptions and feelings about how a system should work or about what will be the best solution.<\/p>\n Back in Leonardo\u2019s days no quick method to test concepts existed, and the process of manually building several prototypes in a trial and error mode was too expensive and time consuming.<\/p>\n Today – 500 hundred years after the Florentine renaissance \u201cuniversal geniuses\u201d are replaced by multi-disciplinary project teams. But, the challenge of evaluating concepts before committing time and money is still unsolved. Surely well-established design process with broadly adopted methods and tools have radically impacted the way an engineer approaches a development activity, and has revolutionised the way people create new products. Although, when very early design concepts are selected it is still the intuition, experience and subjective assessment of the people involved that play the biggest role.<\/p>\n But something is changing, and it can be the dawn of a revolution in the way concepts development is approached.<\/p>\n