Re:Create explores how AI can change the way of working in the creative sector
- Post by: Tobias Larsson
- 1st October 2025
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New project!
Artificial intelligence is rapidly changing the conditions for the creative sector. Re:Create is a central initiative that supports this transformation by systematically connecting established and unestablished actors, new technology, and future competence needs.
Press release from project coordinator AI Sweden.
Andrea Nordwall and Tobias Larsson are particiating from BTH:
Generative AI can enable smaller actors to produce with higher production values – especially if the competence in the sector is utilized. Therefore, we want to offer industry forums for knowledge exchange on the use of generative AI, support in technical concept development, and the opportunity to collaborate with universities and colleges to develop new work processes. (Andrea)
Blekinge Institute of Technology collaborates, among other things, through the Master’s program in AI and Machine Learning and will be able to offer the Swedish creative sector support in technical product and process development. We have unique technical infrastructure in Virtual Production Studio Lab and also expertise in AI for the development of products and systems, so we contribute with competence and technology to the project to give participants the opportunity to strengthen their capabilities and competitiveness. (Tobias)
The project starts with Creative Connect, a seminar series that Re:Create is organizing this fall. The first event will be a digital meeting on October 10th. During this session, Andrea Nordwall, PhD in Mechanical Engineering at Blekinge Institute of Technology and technical advisor in the project team, will give an introduction to generative AI as a tool for media generation. Following that, Dante Zilliacus from Tatic Design Studio, based in Milan, Italy, will present case studies from his creative practice.
