The Design Society is an interdisciplinary community of academics and industry practitioners with the goal of developing and promoting a robust, usable and scalable means of designing complex solutions that a sustainable and globalised society needs to thrive, in the 21st century. Within the DS, the PDRL researchers Marco Bertoni and Tobias Larsson, are now the […]
Read MorePSS Design for the World’s Large Market
- 1st March 2020
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Businesses are recognising and pursuing the opportunity to design appropriate products and services to serve the market known as the Base of the Pyramid (BOP) market — broadly defined as 4 billion low-income people in developing countries. There are many reasons for the pursuit of BOP markets. First, the BOP is the most significant and […]
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