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PSS Design for the World’s Large Market

Businesses are recognising and pursuing the opportunity to design appropriate products and services to serve the market known as the Base of the Pyramid (BOP) market — broadly defined as 4 billion low-income people in developing countries. There are many reasons for the pursuit of BOP markets. First, the BOP is the most significant and […]

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Design and Poverty: A Review of Contexts, Roles of Poor People, and Methods

ABSTRACT Design is essential to fulfil unmet or under-served needs of resource-poor societies, supporting their social and human development. A great deal of design research has been undertaken in such low resource settings, and is discussed under different names, such as ‘community development engineering’, ‘humanitarian engineering’, ‘appropriate technology’, ‘design for development’, ‘design at the Base […]

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