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Expanding Value Driven Design to meet Lean Product Service Development

ABSTRACT The paper presents a discussion about gaps and opportunities for cross-pollination between Value Driven Design and Lean Product Service Development to promote the use of value-driven method and tools since the preliminary design stages. In particular the paper discusses how methods and tools developed in Value Driven Design have the potential to be applied […]

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Leading Innovation – Creating the Attentive Company

Does your company struggle to understand what your customers really need? Are you failing to pick up on changing consumer trends quickly and decisively enough? Do you lack a strategy for how to bring emerging technologies into your portfolio? Then this business solution is for you. Attentive companies excel in identifying the pains and gains […]

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