Model Driven Development and Decision Support | 2013-

This project will in co-production mode develop, disseminate, and integrate relevant, user-friendly and efficient support methods and tools for sustainable product-service system innovation into business leaders’, business developers’ and product developers’ working environments that enable and inspire industry to thrive in the changing global context.


Manufacturing companies have traditionally focused their design and development activities on realizing the technical and engineered aspects of physical artifacts. The changed business climate during the twentieth century have forced industries to continuously innovate their approach toward the development of new products, where in the last decades the competition on the global market has driven manufacturing companies to reconsider the traditional concept of goods production and start delivering value based product-service offerings. Gaining competitive advantage and expanding market shares is not achievable purely through continuous technical improvements; rather, it is necessary to develop closer relationship to the customer to gain a deeper understanding of expectations, needs, and perceived value, while also acting on the global sustainability challenges and impacts that have a significant impact on our society and come with a set of risks and opportunities from a business perspective.

The vision is to be:

An internationally leading research environment and the first-hand choice of partners who want to lead the way to a sustainable society through competitive product-service systems.

Research Tracks and Use Cases

Research is carried out in Use Cases that are short-term demonstrator projects together with participating industries. The starting Use Cases are:

  • UC1 - Sustainable and Value-Driven Engine Sub System Design (GKN Aerospace Engine Systems)
  • UC2 - iCoach and iGroups (Volvo Construction Equipment)
  • UC3 - Value-Driven Product Development (Dynapac Compaction Equipment)
  • UC4 - Easy Open Food Packaging (Tetra Pak)
  • UC5 - PSS for Online Functional Offering of Automotive Fixtures (Holje International)
  • UC6 - Providing Lux as PSS Instead of only Light Tubes for Lightning (Aura Light International)
  • UC7 – Innovation Process Encompassing Sustainability Drivers (Avalon,  2015-)
  • UC8 – Model Driven Decision Environment (2015- )

The UC results are then reflected upon in the four main research tracks (RT) that are longitudinal stable within the research:

  • RT1 - Sustainability Integration in Conceptual Design
  • RT2 - Ambidextrous Organizations for Sustainable PSS innovation
  • RT3 - Value-Driven Design of PSS in Collaborating Networks
  • RT4 - Simulation-Driven Design and Knowledge Engineering

The RT's represent a mix of participating research disciplines:

  • DSS - Decision Support Systems: Methodology and algorithms for handling and information extraction from large data sets, linking data from different heterogeneous data sources, automatic model construction by machine learning, decision processes and automated flows and decision chains, business intelligence. ING/COM
  • INN - Ambidextrous Organization & Innovation: The ability of organizations to change, innovation, innovation processes, innovation mechanisms, etc. ING/MAM
  • PSS - Product-Service Systems: Value-driven development and innovation, development, business model engineering, value simulation, innovation, technology, etc. ING
  • SDD - Simulation Driven Design: Simulation methodology, modeling strategies, optimization, domain knowledge in industrial processes, product development, materials, etc. ING/COM
  • SSD - Strategic Sustainable Development: Systems perspective of sustainability, sustainability principles, strategic guidance, strategic life cycle modeling and simulation, sustainability tools, etc. ING

Project information

Project leader & Centre Director: Prof Tobias Larsson

Time span: 2013-2018

Funding: 110 MSEK (36 MSEK KK Foundation profile funds)


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